Hayya Ariyas Brand Story & Purpose

We are Hayya Ariya LTD, a brand born in east london and which was formed from recognising a clear gap in the world a gap where young Muslim women often feel disconnected from their faith, their identity, and the beauty of modesty. Our mission is to bridge that gap. We aim to create a space where Muslimahs - especially during the most transformative years of their lives - can reconnect with Islam in a way that feels empowering, relatable, and joyful. It only starts with modest clothing that reflects dignity and self-awareness, but our vision goes far beyond fashion. Through daily reminders, uplifting lessons, and light-hearted laughter, we hope to inspire a lifestyle rooted in love for the deen, one step at a time.

Our goal is to build a vibrant sisterhood a global community of Muslimahs who are unapologetically Muslim, no matter where youre from or what stage of your journey you’re on. We envision a space where diversity is celebrated, where everyone of you hijabi, abaya-wearer, revert, student, mama, or boss babe can show up as her full self and feel uplifted. This isn’t just about personal growth it’s about collective strength. A community where we remind each other to smile through the tests, encourage each other to keep going, and inspire one another to live our faith out loud with confidence, joy, and purpose. Together, we’re not just holding onto our Islam we’re owning it.

At the heart of Hayya Ariya is a belief that every Muslimah is a G.E.M.—Growing in her relationship with Allah, with confidence, and with self-love. She's walking in Empowerment, knowing that her faith is her strength and her identity is nothing to hide. And she shines through Modesty, not just in how she dresses, but in how she carries herself with grace, dignity, and purpose. Our brand exists to nurture these qualities, to remind sisters of their worth, and to build a community where every woman feels seen, supported, and celebrated just as she is.

But let’s be real, falling back in love with Islam isn’t always a straight path, and that’s okay. We’re here for the days you feel on top of your imaan and the days you just want to stay in bed with a hoodie and some piece of reinforcement for all the crazy things that happen in this dunya. Hayya Ariya isn’t just about looking modest it’s about feeling seen, supported, and celebrated as a Muslimah navigating real life. Whether it’s a cozy abaya drop, a funny reminder about wudhu struggles, or that one meme that makes you laugh and say “astaghfirullah” at the same time we got you. This is your safe space, sis. Welcome home.