Hayya Ariya Brand Model

Core Offerings

1. 1. Modest textiles
      1. (Abayas {Opened Or Closed}, baggy sets or independent pieces of attire)
      2. Accessories (Hijabs, Undercaps, etc)
         1. Higher End Of Moderate Quality, Moderate Priced
   2. Community Engagement
      1. Private groups for muslim women to grow and communicate
      2. Community groups for:
         1. Daily reminders
         2. Islamic lessons
         3. Light hearted comedic posts on platforms like tik tok & instagram.
   3. Prizes & give aways
      1. Regular giveaways for community adhesion
      2. To spread joy, uplift sisters, and build a stronger sense of connection and gratitude within the community.

Revenue Streams

1. 1. E-commerce Sales: Direct-to-consumer via your website
   2. Brand Collaborations: Sponsored content or collabs with aligned brands (Muslim-owned, modest fashion, halal beauty, etc.).

Marketing & Distribution Channels

1. 1. Social media:
      1. Initially predominantly Tik tok
   2. Email Newsletter
   3. Affiliates

Target Customer

1. 1. Muslim women aged 16-30
   2. seeking faith-friendly, stylish clothing and relatable, uplifting content.
   3. Reverts or newly practicing sisters looking for guidance, support, and community.
   4. Muslim moms or students wanting modest fashion that’s easy, cute, and meaningful.

Values & Differentiation

Purpose-Driven: Centered around deen, identity, and healing

Inclusive & Relatable: Open to all Muslimahs, from all backgrounds.

Empowering Vibes: Not just modesty but motivation, sisterhood, and joy.